Neyra Rendon Veracierta. She graduated in Graphic Design from the Universidad de los Andes and studied Art and Goldsmithing with notable teachers and artists. She founded the Veracierta brand in her native country, Venezuela. This honors her maternal surname. She currently lives in Florida from where she designs and creates each of the pieces made with ancient artisan techniques and current jewelry techniques. Staying up to date with everything related to fashion and art is her passion.